All Things Talent, after the immense success of its previous talk in Bengaluru, ventured into the new territory of Pune this time to organize another successful talk on 29th July, 2017, which focussed on the popular concept of ‘Employer Branding’.
The event mainly catered to HR Professionals who were interested in obtaining a better understanding of the essentials of Employer Branding, holding considerable prior experience in Talent sourcing and Branding communication.
Employer branding is the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company aims to recruit and retain. It is a term commonly used to describe an organization’s reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to its customers.
To create more awareness on the understanding of effective employer branding as the combination of market research, advisory services, communications and marketing to achieve both a credible and desirable brand position, All Things Talent invited several influential HR hiring and recruitment experts to this talk in order to facilitate a discussion wherein HR professionals could gather keen insights on some of the best practices in Employer Branding and the initiatives taken by various organizations to create a more sustainable employer brand as a living, vibrant and attractive entity.
Pratyush Nandkeolyar – Head Recruitment, India & APJ at BMC Software, drew the attention of the audience to the days when he had just started off in the HR industry. He briefly described the changes which took place during his years in the industry, where every process went from paper to digital. He emphasized on the fact that Employer Branding begins with ‘Recruiter Branding’, as the recruiters, in a way, become the first representatives for their respective firms, to a prospective candidate. Adding a more personalized touch to the entire process, he also mentioned that all stakeholders have to be dealt with using a combination of professional and personal outlook. He then moved on to describe the ‘Strategic Talent Acquisition Road Map’ developed by him which helps him perform his role in a more holistic manner.
Sarang Brahme– Global Social Recruiting & Talent Branding at Capgemini centred his discussion on the importance of ROI, as everywhere, investments are made keeping in mind a projection on its returns. Thus, he connected the dots to reach a point where the journey of a candidate was seen through the lens of a consumer’s journey and vice-versa. The audience found this session to be highly interactive, thanks to Sarang’s efforts to take live suggestions and views on the concept of Employer Branding, from the audience members.
Manjula Rao – Vice President HR at Firstcry.com spoke about the difference in Employer Branding strategies for an E-commerce start-up and a well-established corporate organization, keeping firstcry.com as the case in question. She talked about the difference in attrition levels, being zero for mid to senior level roles & how maintaining consistency in the leadership helps develop the brand further. Lastly, she highlighted the importance of employee advocacy and testimonials in being great ways of sharing real stories.
All our panelists also answered the queries and questions put up by the audience members. The event concluded with the presentation of mementos to all the panelists and a lunch session towards the end.