How Technology Is Revolutionizing Performance Management 0

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This article is a part of the All Things Talent Magazine (July 2018 Edition) – An Initiative By iimjobs.com | hirist.com

“Performance management is not a static variable, but rather a dynamic and evolving mechanism which gets underway the day an individual joins the organisation.”

– Sukhdeep Aurora

In the contemporary sense, performance management has so far been defined by periodic reviews, annual assessments, and interactive sessions between the reporting managers.

Different reports and summaries of achievements are then discussed and evaluated to assign a rating to an individual employee’s performance. This is, however, a process, which is stuck in a time warp and has not kept pace with the more scientific and technological metrics that now define performance.

In today’s corporate understanding, a performance assessment is the sum of work executed as well as critical parameters going beyond just the conventional work-related metrics.

The older mechanism of performance management has rightly come to be perceived as a necessary evil; not the dynamic, constructive process it can be if it is adapted to the current times and the rapid changes in technology as it pertains to HR management.

Fortunately, workplaces are evolving and change is afoot. First and foremost, performance management is not a static variable, but rather a dynamic and evolving mechanism, which gets underway the day an individual joins the organisation.

Performance assessment has now assumed the shape of a dialogue and has become a forward-looking tool rather than a retrospective mechanism to measure delivered performance.

It has now emerged as a much more effective tool for change management at the workplace.

Not only is goal-settings done at the beginning of every performance cycle, it is deliberately made to resonate with the business unit and organisational goals and milestones.

Moreover, these goals also reflect the employee’s expectations for his or her own professional and personal growth. The process of giving back to the organisation and contributing to a workplace culture, ethos and ethics of the organisation are also key components of performance management in the current context.

Effective performance management should also be able to carve a future course of action for an employer looking to retain and nurture talent by providing data around skill gaps.

Importantly, no modern discussion around performance management is complete without introducing and using technology-driven enablers. Various tools are available both as software packages as well as cloud-based solutions.

“Effective performance management in today’s evolving work environment means a constant review of goals, identification of process and goal-driven scenarios, tackling bumps on the road and finally creating an environment of recognition and rewards that breeds a collaborative culture.”

Cloud-based tools such as Featherlight facilitate scheduling frequent one-on-one meetings, track performance in real time, and contribute to talent development efforts beyond conversations behind closed doors.

It packages features such as individual and company goal tracking, peer-to-peer feedback, and deep performance analytics for individuals and teams.

Performance Management has evolved to include softer aspects. High achievers are often single players and a modern and effective performance management process must be able to identify them as such so as to create synergies for them in the overall company fabric.

Likewise, if an employee has an existing or even potentially negative influence on the workplace, an effective performance management tool must be able to constantly evolve and identify how such employees can be retained, re-oriented and nourished to a successful career in the firm.

Softer aspects such as coaching, mentoring, respect, team building and fostering trust and a collaborative culture are also key aspects against which a performance management tool must be able to rate and review employees. This allows companies to identify future leaders and managers.

These revolutionary changes to performance management have created an effective management tool for performance reviews and the whole process much more democratic, and inclusive.

The question remains, why is this disruption the best thing happening to performance management? Traditional annual review-based performance management often took a beating when business goals evolved during a year and employees never got around to revisiting their goals – the result being mismatched expectations at year-end. This was more a performance appraisal than active management.

Tools like BetterWorks and Weekdone have bridged this gap by facilitating timely communication of achievements and employee effectiveness to supervisors. Another technology tool Trakstar keeps all parties updated by emailing employees about upcoming conversations, status on goals, etc.

Timely feedback has proved to be the surest way to enable resources to perform at their highest potential. All such tools provide a means to create an effective process of performance management – no more and no less.

“No longer is an effective achiever also necessarily seen as a future leader; nor will an employee find him/herself at odds with the company’s values which can make her/his question the firm itself.”

They just stop on the way to a journey which the firm and its employees must undertake together.

All these benefits bring their share of potential pitfalls as well. A major caveat for companies adopting performance management tools would be to ensure the human element is not lost.

Feedback provided over a tool might be perceived as impersonal and taken for being more critical than intended, or the opposite – a major risk area may look like a smaller problem when not communicated face-to-face.

Supervisors too may deliver feedback without constructively interpreting terms and expressions, because the anonymity offered by such a tool helps them use stronger expressions than they would in a face-to-face meeting.

In case the recipient does not agree with the feedback, they will not be able to voice their concerns, potentially breeding a demotivated workforce that cannot trust its leaders.

What safeguards can we have in place to ensure effectiveness and hedge against failure? Trust and the human element could be facing the biggest threat under the new technological regime in performance management. Companies should have safeguards in place to ensure that the ‘human face’ is not lost behind a dashboard of facts and figures.

Performance management is a process in nurturing and should thrive on human connection. Criticism should be in good faith and a tool may find it difficult to replicate the motivational energy of a healthy coaching conversation.

The element of anonymity should not become a façade or a mask. The recipient would grow an attitude of distrust if criticism came without ownership.

Inviting feedback or appraisal of an employee’s work from multiple parties could go a long way in not just maintaining trust but also gathering more layered and actionable feedback.

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Sukhdeep Aurora is the Chief People Officer at ANAROCK Property Consultants Private Limited. He is an alumnus of IIM Indore. His specialities include Performance Management, Training & Development, and Reward System. Prior to his current position, he has acquired work experience in the fields of HR and Management, over the years from companies like Torrent Pharma Ltd., Infosys Tech, and AEGON Life.

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