GOQii, a health and fitness technology company, launched ‘The GOQii Corporate Challenge’, an inter-corporate fitness event that mainly focuses on helping working professionals inculcate healthy habits into their daily routine. The challenge is aimed at bringing out the participating employees’ competitive spirits to the fore and finding a purpose for themselves while taking pride in representing their organisation in an inter-corporate event.
The GOQii Corporate Challenge is set to be India’s biggest virtual inter-corporate health & fitness extravaganza. It is an event spanning 60 days which include daily spot challenges, over 150 live virtual health & fitness sessions by health and fitness experts, a nationwide 30-Day Inter-Corporate Steps Challenge and more. The firm would be giving away rewards worth over Rs 1 Crore to the winners.
Commenting on the launch, Mr Vishal Gondal, Founder and CEO, GOQii said, “Organisations have recognised that an important asset for them is not just cash or profits but fit and healthy employees. GOQii aims to help corporations keep their employee health as their top-most priority for better productivity and success both for the employees at work and at a personal level which in turn is beneficial for all”.
Devendra Powar, Business Head- Enterprise & Retail at GOQii, echoed similar sentiments adding that corporate employees have not had it easy in the last couple of years. While WFH seemed like a blessing to most initially, it took away the social element from everyone’s lives, something that in recent times, one has learnt to value more than ever before. “We at GOQii felt it was our responsibility to deliver a power-packed solution to corporates that’d help them break the monotony at work and rejuvenate employees by engaging them in a playful and meaningful way,” shared Powar.
GOQii reached out to organisations with the concept of the GOQii Corporate Challenge which was well received and considered the concept to be a breath of fresh air, with minimal costs. The 60-day event that went live on December 13, 2021, has received a response from over 25000 employees across approximately 40 corporations such as IOCL, HPCL, Tata Sky, Bajaj Allianz, Dr Reddy’s, Publicis Sapient & Burger King to name a few, across India alongside many start-ups participating in this initiative.
The 30-Day Inter Corporate Steps Challenge will commence on January 12, 2022, and conclude on February 10, 2022.
Participating corporations opine that this challenge is bringing out a positive outcome amongst their employees. “The platform offers daily health and fitness goals and challenges as well as a chance to participate in a step challenge. We feel this is a great way to start the year keeping in mind that health is wealth!,” said Ruth LaCroix, handling employee engagement at Julius Baer, a private banking and wealth advisory firm.
GOQii is also imparting knowledge through its online interactive coaching platform wherein the participants have free sessions by GOQii’s lifestyle expert coaches on fitness, yoga, meditation, health talks on topics like Nutrition, Emotional Wellness just to name a few. The participants on GOQii app also have access 24 hours to the Play platform and can watch archived shows at any given time of the day. Apart from that for every habit completed successfully, the participants are also awarded GOQii cash points which they can then redeem for health products at discounted price on the GOQii health store.