Kabeer Biswas, the co-founder of Dunzo, has been appointed as the new head of Flipkart’s fast-expanding quick commerce division, Minutes. Biswas, who navigated a turbulent period at Dunzo amid financial struggles and fundraising challenges, will begin his new role on January 13. In this capacity, he will work closely with Flipkart’s Senior Vice President, Hemant Badri, to accelerate the growth and market presence of Minutes, which is rapidly gaining momentum in the competitive quick commerce sector.
Biswas’ transition marks a notable shift after months of deliberations with Flipkart, which at one point included discussions regarding a potential acquisition of Dunzo. However, these talks ultimately faltered, as Dunzo's investors were unwilling to relinquish control of the brand. Throughout his tenure at Dunzo, Biswas played a key role in guiding the company through its pioneering journey in the quick commerce space, although it was beset by substantial financial difficulties.
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Now, with Flipkart, Biswas is poised to leverage his deep expertise in the sector to help drive Minutes forward. Flipkart has been making aggressive strides in quick commerce, particularly with its expanding electronics offerings. The division has become a formidable competitor to established players like Zepto and Swiggy Instamart, and with Biswas at the helm, it is poised to scale even further.
The move comes at a time when Flipkart’s Minutes is positioning itself for significant growth, with plans for the rapid expansion of its dark store network—more than 100 are already on the horizon. This new chapter promises exciting prospects for both Biswas and Flipkart as they continue to battle for supremacy in the fast-paced world of quick commerce.
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