Marico Limited, one of India’s FMCG companies, has partnered with Woloo to provide their women members in the sales function access to safe and hygienic washrooms. Women in sales often have to travel long distances in the market, and are often exposed to less-than-ideal washroom facilities. With this collaboration, the on-ground saleswomen of Marico will be able to locate the nearest possible Woloo certified safe and hygienic washrooms, hosted by premium restaurants, QSRs, cafes, and many other retail business outlets.
The partnership is aligned with Marico’s mission of promoting diversity and ensuring inclusivity across level, roles, and domains. It would provide women members with unlimited access to over 25,000 clean, safe, and hygienic washrooms across 400 cities in India. Additionally, the association with Woloo will also offer eligible members with a free hygiene Suraksha Insurance cover of Rs 50,000 from Tata AIG for UTL diseases.
The members will have access to a chain of Woloo Powder Rooms as well.
Speaking about the collaboration, Sanjay Mishra, Chief Operating Officer (COO) – India Business & CEO – New Business, Marico Limited said, “Taking note of the feedback received from our female members in sales, we decided to collaborate with Woloo to provide access to safe and hygienic sanitation facilities. We believe that this partnership will go a long way in improving the health and well-being of our female sales workforce as our members can easily access clean, and hygienic washrooms hosted by premium restaurants and cafes on-the-go without second-guessing about their safety and conditions.”
The Woloo application is currently available for both Android and IOS users. Members have to enter their location which would immediately locate the nearest safe and hygienic washrooms and powder rooms for them. Members will also be given Rs 10,000/- worth of free Woloo reward points, enabling them to shop for hygiene, personal care products on Woloo E-store.