India-based integrated communications start-up, CommsCredible on Tuesday announced Priyanka Wadhwa has joined them to strengthen their venture as Head of Strategy & Growth. She will be leading the company’s global expansion plans and developing its business strategy. She will also be responsible for staffing and employee welfare.
At CommsCredible, she will work closely with the founder and core team members. As part of her immediate focus area, Priyanka will be responsible for creating a structured framework for the smooth functioning of operations, ensuring that the company achieves its business and client objectives.
With over two decades of experience, Priyanka has worked with brands such as Henry Schein, Decathlon, Ariat, Pikeur, Tuff Rider, Dover Saddlery and Kramer Equestrian. In her previous role, she was co-leading the business operations of Kapila Krishi Udyog Ltd, a leading cattle feed company. Priyanka played a pivotal role in scaling its revenue from Rs 100 Crore to 700 Crore.
Talking about her joining, Aman Dhall, Founder of CommsCredible, said, ”Her rich experience of scaling up early-stage ventures in the international markets, creating distribution networks for global brands, as well operational experience of creating strong frameworks to lead market development for a niche sector player would help us accelerate our next phase of growth.”
Starting in October 2020 as a bootstrapped setup, CommsCredible has quickly grown to achieve an ARR of Rs 3 Crore as of 31st March 2022. The company has a 14-member workforce, with presence across key geographies in India, including Chennai, Mumbai, Bangalore & Delhi, and overseas in Europe and the US.