In its endeavour to up the ante on talent acquisition, online travel company, MakeMyTrip, has unveiled a comprehensive approach to engage and harness campus talent nationwide. This innovative strategy is a testament to the company’s commitment to scouting excellence beyond traditional paradigms and reaching out to students from various parts of India, including the premier institutions and promising academic establishments in Tier 2 and 3 cities.
While established institutions remain a focus for specialized hiring, MakeMyTrip is elevating its engagement with campuses across the spectrum. By introducing real-world case study competitions, the company is not only looking to spot top-tier talent but also to resonate with their aspirations, ensuring a mutual alignment of passion, strengths, and organizational roles.
The apex of this strategy involves a transparent and immersive showcase of MakeMyTrip’s internal workings. Potential hires are offered an insightful glimpse through “A Day in the Life of” experiences, shedding light on the organization’s vibrancy, roles, and ethos. This initiative aims to bridge the gap between expectation and reality, allowing candidates to visualize a future within the dynamic MakeMyTrip ecosystem.
As part of this holistic approach, the company introduced its “Limitless with MakeMyTrip – Reimagine Travel” campaign. More than just a competition, it was a call to students from non-tech and tech campuses, including those from Tier 2 and Tier 3 cities, to manifest their understanding of the travel ecosystem and creativity in problem-solving. Students were given the challenge to create a 90-second social media reel, under categories such as “Unseen India”, “India on a Budget”, and “Responsible India“. The impressive response, featuring over 4,700 entries, underscores the campaign’s success in tapping into the latent potential and enthusiasm of India’s youth. Maximum entries have been received from management campuses like MDI, IIM Lucknow, IIM Indore, NMIMS, SCMHRD, IMT and technology campuses like IIT Mumbai, PES, Thapar and IIT Patna to name a few.
Despite the declining hiring trends observed across campuses nationwide, MakeMyTrip remains proactive by leveraging this situation as an opportunity to strengthen its campus engagement and brand presence.