QSR Coffee brand Third Wave Coffee has appointed Akshat Arora as its new Marketing Director. With over a decade of experience in marketing and brand strategy, Akshat brings a proven track record of driving growth, strengthening brand equity and creating meaningful consumer connections.
In his new role, Akshat will spearhead initiatives to enhance brand resonance, expand digital outreach, build consumer engagement through offline and online channels and strengthen the brand’s competitive edge in an increasingly dynamic market. His appointment comes at an exciting juncture as Third Wave Coffee celebrates the milestone of opening its 125th cafe amidst its ongoing expansion plans.
Speaking on the appointment, Rajat Luthra, CEO, of Third Wave Coffee, said, “We are delighted to welcome Akshat to the Third Wave Coffee family. His extensive experience and innovative approach to business strategies make him an invaluable addition to our team. Given the opportune stage, the brand is at, we look forward to partnering with him as we embark on the next phase of our journey. We are confident that Akshat's leadership will elevate our marketing strategies and deepen our connection with coffee enthusiasts nationwide.”
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Expressing his happiness on the latest assignment, Akshat wrote, "Third Wave Coffee has already defined India’s coffee culture with its speciality coffee offerings and customer-first approach. I am excited to join this remarkable journey and contribute to the brand’s next phase of growth."
Before joining Third Wave Coffee, Akshat was associated with renowned brands like Tim Hortons, Bisleri and Jaguar Land Rover.
