Vijay Iyer, who recently concluded a remarkable nine-year tenure with Amazon Ads India, has made a significant career move by joining Flipkart as Vice President and General Manager of Flipkart Ads, sources close to the development have confirmed.
This strategic appointment comes at a time when Flipkart is intensifying its efforts to fortify its advertising operations, reportedly looking to model them on the successful framework established by Amazon India. With Iyer at the helm, the e-commerce giant aims to bolster its digital advertising division and drive further growth in this rapidly expanding sector.
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Iyer, who was previously Director of Amazon Ads, is among the most notable executives to have exited Amazon India in the latter half of 2024. His departure follows that of India Head Manish Tiwary and Consumer Electronics Head Ranjit Babu, both of whom also made their exits from the company.
Throughout his illustrious career, Iyer has been instrumental in shaping and executing numerous high-profile initiatives in digital advertising, social media, and video, demonstrating a deep understanding of the evolving media landscape. His previous stints include leading roles at prominent companies such as RML Information Services, Komli Media, Azira, and Yahoo, further solidifying his reputation as a seasoned leader in the advertising and digital domains.
As of the latest updates, both Iyer and Flipkart are yet to issue official statements regarding the move.
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