WebEngage, a B2B Saas company and full-stack retention operating system, today announced that it has onboarded three strategic hires to help the company move into its next phase of growth.
With a distinguished career spanning about a decade, Shreya Trivedi joins WebEngage as its first Chief of Staff. Her job will also involve enabling the scale-up of the business and optimizing productivity across the teams.
MENA region is the second-largest market for WebEngage and Hetarth Patel, as the new VP – MENA & Managing Director – UAE, will helm the company’s growth vision in the Middle East & North Africa region.
Apurva Chawla, in the capacity of Associate Director – Product Led Growth, will enable the process of making integration, onboarding, and adoption easier for clients by standardising events, metrics, and campaigns.
Commenting on the announcement, Avlesh Singh, CEO & Co-founder, WebEngage, said, “As we continue to ride the wave of success, Hetarth, Shreya and Apurva’s appointments come at a very opportune time. WebEngage is on a mission to revolutionize retention marketing through a full-stack solution, by enabling brands to maximize the utility of data and meaningfully engage customers.”
WebEngage has been growing 100% YoY and intends to maintain the momentum. It has also picked up USD 20 million in funding this August. Having recently started operations across Indonesia, the company has also announced that it has opened up more than 100 positions across departments and geographies.