Mondelez India, a confectionary brand, introduced an inclusive and immersive way to onboard new hires using the Metaverse. This experience delves into the Metaverse and leverages the Meta (Facebook) Oculus Virtual Reality headset to deliver a full and interactive immersion.
From the comfort of their respective locations, new hires and existing employees can transport themselves to explore digital versions of key Mondelez India locations, including head office, Global R&D, innovation centres and manufacturing facilities. Thus, offering a greater sense of community and culture by providing the Mondelez signature experience, no matter where the employee is situated.
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Speaking on the rollout, Shilpa Vaid, Head HR at Mondelez India said, “Elevating employee experiences remains crucial to this, especially for the new hires. With the metaverse making communication far more immersive, we hope to bring some of our Mondelez signature experiences to our colleagues in an interesting and unique format, thereby strengthening our efforts towards building the future of the workplace”. She also added that the idea is to better embrace the hybrid world by experimenting and evolving our practices – right from hiring to upskilling.
Sanjay Gurbuxani, VP, Mondelēz Digital Services, AMEA & Africa, and Global Digital Innovations, Mondelēz International added here that this is aligned with Mondelez’s digital strategy to leverage new-age digital technologies for better employee experience.